The main customers of the honey production enterprise are residents of the Kazakhstan, China and CIS countries.
Today, on the territory of Kazakhstan produce only about 12 000 tons of honey per year. However, the analysis of the beekeeping industry shows that before 1990 this industry was at high level of development and annually, in Kazakhstan, were produced about 60 000 tons of honey. More than a half was exported abroad: to China, Japan, Germany and South Korea.
Despite the decline of beekeeping since 1990 year, last years this industry started to grow rapidly and Kazakhstan has a huge potential to develop beekeeping and to achieve a leading position in the world.
This contribute: a unique natural environment; establishment of the National Union of beekeeping "Bal-Ara'; increase in subsidies and financing; government support; wide choice of export directions (China, Japan, South Korea, CIS countries, Arab countries); border with China where kazakh honey is very popular.
The average resident of Kazakhstan consumes 40 gramms of honey per year. The population of Kazakhstan in 2018 was 18 million 292.7 thousand people. Based on this data, the need of Kazakhstan's people in honey is 731.7 tons. However, due to the fact, that today the level of honey consumtion in Kazakhstan increases to the level of consumption in developed countries (where person consumes 1 kilogram of honey per year), the need of Kazakhstan citizens in honey will be 18 292.7 tons.
Nowadays, China ranks first in the production and consumption of honey. However, due to the fact, that in China produces a lot of unnatural honey, which has low quality, Kazakh honey is very valued in China. Moreover, the Chinese are willing to pay a huge amount of money for the kazakh honey. One kilogram of honey in Beijing costs 55 dollars (in Kazakhstan 1 kilogram costs about 7 dollars). Moreover, since 2017, Kazakh companies with a quota received permission to freely export honey to China. It will allow to enter the new market freely and to increse export of the country.
The area of Kazakhstan is 2.7 million m2. The potential of the melliferous base of Kazakhstan is huge and allows to receive from 60 to 90 thousand tons of honey annually. If we reach such boundaries, Kazakhstan will enter the top five honey producers in the world.
The puprose of this project is to create sustainable and profitable honey production business and by that, return Kazakhstan the former glory of the producer of the best honey in the world, both in quality and in volume. And also, the aim is to increase the export potential of the Kazakhstan to such foreign countries as China, where kazakh honey is highly valued.