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Paloma 365

Cloud service to automate sales and warehouse accounting

Kazakhstan, Almaty
Market: Internet and IT
Stage of the project: Operating business

Date of last change: 12.04.2019
Min investment
$  100.000
Total required
$ 2.000.000
Rating
equalizer 375 из 1000
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Idea

Solving problems in the market:
Complicated accounting, theft, control and accounting of personnel, waste of time on reports, lack of information on sales and balances, expensive purchase and maintenance of other solutions
Decision:
Cloud service "Paloma365" for automation of control, accounting, sales and warehouse in trade, catering and services.
Business model:
SAAS - monthly payment for a subscription starts from $ 15
Integrating partners sell and support Paloma365 with 30-50% rewards.

Current Status

The current business is very profitable.
Turnover per year is $ 180000.
High demanded product.
5 years on the market
We are already represented in the countries: Kazakhstan, Russia, Ukraine, Kyrgyzstan
6000+ automated facilities
1000+ active objects
17+ active integrating partners
Team 14 people

Market

SME - trade, catering, and services. Suitable for more than 70 types of businesses.
Market size: 3 816 804 SMEs
Current market share: ~ 0.0004%
Potential market share: 20% -25%
Potential turnover per year: $ 238 million
Achievable market share: 3%
Achievable annual turnover: $ 28.6 million

Problem or Opportunity

A complex of an accounting system that requires long-term adaptation of employees.
Financial losses as a result of irrational waste or theft.
Spending a lot of time reporting
Lack of information about current sales and balances.
The high cost of implementation and maintenance of automation solutions.
The complexity of the control and accounting of working time and staff productivity.

Solution (product or service)

An easy and convenient accounting system that does not require special skills
Monitor every penny and evaluate each step
Flexible and detailed reports available at any time in the Internet browser
Always up-to-date business data available on your smartphone
Functional solution - affordable for any business
Transparent control of staff and their effectiveness

Competitors

iiko, 1С, r-keeper

Advantages or differentiators

COMPARATIVE ANALYSIS WITH COMPETITOR

Paloma365:
Investments, $ - 60 000
Number of customers - 6000
The cost of one client, $ - 10

iiko:
Investments, $ - 14 000 000
Number of customers - 27000
The cost of one client, $ - 518,52

The Russian company iiko (2005), attracted 233 times more investment, and at the same time has customers, only 4.5 times more. At the same time, the cost of one client for Paloma365 costs about 52 times cheaper.
* Source: https://rb.ru/company/ajko/; https://iiko.ru/about/about-us; own data.

PRODUCT STRENGTHS:
FUNCTIONALITY
COST
OPPORTUNITIES

Finance

The monthly subscription fee starts from $ 15
Growth in finance in 2018 by 40%
The average monthly revenue in 5 years is $ 2.3 million.

Business model

SAAS - monthly payment for a subscription from $ 15
Integrating partners sell and support Paloma365 with 30-50% rewards

Money will be spent on

An attraction of high-quality specialists to the staff
Increasing the number of integrators up to 1000
Increase in average sales per integrator up to 10-12
Increase self-activations up to 80%
UX / UI enhancement
Customer base growth to 114,504 objects
Increase in a share of the market of the CIS of 3%
Increase in turnover to $ 28.6 million per year

Offer for investor

Investor share - 10%
The average monthly revenue in 5 years is $ 2.3 million.
Company valuation in 5 years - $ 143 million
ROI from the sale of shares - 700%

Exit Strategy:
Redemption or sale to a strategist - ~ $ 14.2 million

Risks

PARTIES REQUIRING IMPROVEMENTS:
UI / UX

Incubation/Acceleration programs accomplishment

Accelerator "Astana HUB" 2018

Won the competition and other awards

Won StartUP Kazahstan and received a certificate for the free passage of acceleration Tech garden.kz
Publications about the company on the sites nur.kz, karavan.kz, and performance on Business FM

Invention/Patent

All Copyright and Trademark

Photos

Photo 1 - Paloma 365

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address